Post mailing toolbox as dialogue instrument for Microsoft Germany is a WOA creation and reference
Client

Microsoft Germany

Area

Dialog Marketing / Classic Communication

Share

Address customers with dialogue marketing without coverage waste. Personalised postal mailings are particularly suitable for direct customer activation.
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Company

Microsoft was founded in 1975 by Bill Gates and Paul Allen. Today, Microsoft is the world's largest software manufacturer with approximately 114,000 employees and a turnover of around 168 billion US dollars.
Microsoft Deutschland GmbH was founded in 1983 and now employs over 2,500 people in Germany.

Mission

For Microsoft Germany, we at WOA developed a concept to simplify the briefing for dialogue marketing via postal mailing in the preparation phase. In a modular system – like a toolbox, all possible mailing elements were defined as options. On this base, the product management was able to put together an individual postal mailing quickly and specifically. Based on these briefing informations, we creatively designed a postal mailing, realised it completely and sent it to the desired target group.


Advantages of dialogue marketing

Dialogue marketing is an important area of direct marketing. If strategically planned and implemented correctly, companies use this method to get in touch with their target group. By addressing them personally, the recipients feel esteemed and build a closer relationship with the company. The success of dialogue marketing can be easily measured with the help of different response elements.

Common examples of dialogue marketing can be:

  • Email marketing
  • Promotional mailings with coupons
  • Telemarketing
  • Mail order catalogues
  • Landing pages
  • Trade fairs

As a dialogue marketing agency, we help you plan and realise your dialogue marketing.

Post mailing toolbox for Microsoft Germany

Dialogue marketing for Microsoft partners quickly realised

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