Your logo is your trademark and represents your uniqueness, your values and your ambitions as a company.
For the new Hessian Founders Award logo design, the visual connection to the state of Hesse is an important criteria. For this reason, the Hessen lion was integrated into the overall composition of the logo. The visual reference to Hessen was also emphasised in the logo typography.
The colour scheme was also updated for the new corporate design and made more appealing to the eye.