ergo sum was founded in 1989 as an Authorised Apple dealer. Since then, ergo sum has continued to develop and qualified as an Apple Premium Reseller and Service Provider. In August 2008, ergo sum expanded with another shop into the Mainz pedestrian area and became the first and only Apple Premium Reseller and Authorised Service Provider in Mainz, Germany.
As a design agency, we developed a new corporate design for ergo sum on the occasion of the move to the Mainz pedestrian area. We implemented the symbol for the power button in the logo and thus established the reference to the Apple devices. The clean, straightforward lettering reflects the design of the products and is consistently implemented in all communication media.