An image brochure is the extended business card of a company. In printed form, you communicate your corporate philosophy in a long-lasting way, introduce the people behind it and show your vision for the future..
ELBAG Energietechnik GmbH is a company in the electrical industry. ELBAG Energietechnik is an international leader in the manufacture of ready-to-use electrification systems. The company works on innovative power distribution solutions. With over 70 employees, the company is located in Weisel, Rhineland-Palatinate,Germany and in our eyes is one of the hidden champions from Germany.
The starting point was the wish to present the company ELBAG Energietechnik in a small image flyer. We then suggested holding an internal workshop with the different departments in order to find out what the company needed in terms of content. Finally, we organised another workshop at management level to consolidate all the information.
In this process it became clear that the communication needs had to be rearranged. With the image brochure we developed, we took full account of these needs - especially to reflect the international orientation of the company..
Based on the concept, we designed an image brochure for ELBAG Energietechnik and developed a claim: »Packed with energy«.
The customized photography, the texts and the design tailored to the company were able to convince ELBAG. The brochure is available in German and English and meets the company's international standards.
As part of our collaboration on the image brochure, we were able to convince ELBAG of a new corporate design.
We consistently aligned our target with the positions »industry affiliation«, »innovation« und »SME«. For this purpose, we adapted the symbol fo »grounding« from the field of electrical engineering. By changing the german term »Energietechnik« in the name to »electrification systems«, we have given expression to the international orientation of the company.
The newly designed logo is the centrepiece of the corporate design and is consistently implemented.