Bäderland offers its customers a broad portfolio in the areas of swimming, fitness, wellness and relaxation. All these offers can be found in 26 indoor and outdoor centres spread across the entire city area of Hamburg. Bäderland also operates the »Eisland« in Farmsen.
With approx. 420 employees and a business volume of over € 40 million, Bäderland Hamburg GmbH is one of the largest swimming pool operators in Germany. The shareholder of Bäderland Hamburg GmbH is Hamburger Gesellschaft für Vermögens- und Beteiligungsmanagement mbH (HGV).
In order to attract new visitors to the Bäderland swimming pools and Bäderland spas, we at WOA developed and produced a number of radio spots to be broadcast on the occasion of specific offers and events. To ensure that the target groups were addressed appropriately, we also took care of the media planning and media management.
Tell your listeners your story and pass on your message. A good story, told emotionally or humorously, keeps in minds of your target group. That's why radio spots are a good medium for the B-to-C sector.
Reach a broad target group for offers and events in a targeted way via radio spots.