Web design for landing pages for Aeiforia GmbH as a reference of the WOA web design agency



Digital / Webdesign


Generate a large number of leads for your company with a landing page that is tailored to your target group.
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Aeiforia GmbH advises providers, sales organisations and the government on the topic of pension provision. The advisory focus is, among other things, on the design of business processes, product development as well as questions and projects on tax and legal regulations.


We have developed a template for Aeiforia to quickly implement landing pages for insurance companies and insurance brokers. Based on a usability study, we combined user guidance, corporate design and functionality. Leads were successfully generated through an accompanying Google Adwords campaign.

Functions and elements of a landing page

The landing page's only function is to provide contacts between the user and the provider (leads). It should be clearly and simply structured so as not to distract from the actual call-to-action. The decisive information on the landing page is visualised concisely, clearly and comprehensibly in order to convey all important information at a glance. The user should always be led directly to a contact form or an alternative call-to-action. The most important elements of a landing page are:
  • Company logo
  • Lead image
  • Offer
  • Images or videos
  • Call-to-action

  • Seal of approval
  • Testimonial
  • Legal information

A landing page should always be promoted with a Google Adword campaign or alternative marketing activities.

Landingpage for Aeiforia

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