Mission
WOA developed an interactive presentation event for executives in the automotive industry at Motorworld Böblingen for its client cellent AG. In small groups and individual discussions, the participants were able to discover the topics of cloud-based services, IoT - Internet of Things, AI - Artificial Intelligence and other promising balance points for the automotive industry. The keynote speakers were Dr. Peter Kreutter from WHU - Otto Beisheim School of Management and Dr. Klaus Holzhauser from PAC.