Broadcast Microwave Services Europe GmbH is part of BMS Inc. (USA) and has been a pioneer in microwave transmission solutions for 25 years. BMS is a leader in compact video transmission systems and develops, produces and distributes fully analogue and digital solutions for broadcasting. Wherever TV and film productions or in crisis situations, cameras are needed directly on site and very close to the action, you will find products from BMS.

A special interest magazine ad campaign was developed for BMS Europe with the claim "BMS - Slice of Live Broadcasting". The main goal of increasing awareness in connection with the visibility of the product and brand was reached in this way.

With a special interest magazine ad, you pick up your target group exactly where they get their specialist information. As an advertiser, you avoid coverage waste and use your media budget in a focused way. You can provide the special interest magazine audience with more detailed information about your product or service. The image aspect is not the focus of a special interest magazine ad, but of course the special interest magazine ad can contribute to image building. Nevertheless, you should pay attention to the following points: