Broadcast Microwave Services Europe GmbH is part of BMS Inc. (USA) and has been a pioneer in microwave transmission solutions for 25 years. BMS is a leader in compact video transmission systems, and it develops, produces and distributes completely analogue and digital solutions for broadcasting. Everywhere where TV and film productions require cameras directly on the spot and close to the scene, you can find BMS products.
An international advertising campaign was developed for BMS Europe with the slogan "BMS – Slice of Live Broadcasting". The main objective of increasing awareness of the visibility of product and brand was achieved in this way.